I’m sure you’ve probably heard the term, “the money is in the list”. This is partially true. When it comes to home party plan sales, you can either generate a lead, or lead someone straight to your sales letter page. There’s nothing wrong with either one on the frontend, but when it comes to back end marketing… email marketing is a must.
80% of your total business revenue will most likely from sales from existing customers and hostesses. Offline marketers and network marketers have found that if you do a combination of email marketing along with direct mail marketing to your back end customers… you will see a dramatic boost in response from your email marketing efforts.
In today’s lesson, I want to share with you some email marketing tips that you can use to boost your sales and start making money simply and easily. Email marketing is integral in work at home mom business – You need to find a way to get repeat visitors to your website , so that you can boost your parties , and customer relationship. Here’s the first email marketing strategy I want to share:
1) Sign up for an autoresponder
An email autoresponder is simply a program that automatically sends out timely emails to the people who subscribed to your mailing list.
This is just one of the many ways that you can put your marketing on autopilot, so that you can enjoy doing things that you really want to do. All you have to do is populate it with helpful emails - spaced around 3 days a part. Some marketers abuse this notion by emailing you twice a day with nothing but a sales pitch. This is something that disgusts me, and I unsubscribe from people like this all the time.
Make sure you never spam people like this. They don’t like it, and you won’t get sales if you’re a pest. Here’s another email marketing strategy you can use:
2) Build an email list from scratch
Never buy or rent an email list. Focus on driving original traffic to your site, and gaining real subscribers who are interested in what you have to offer. This isn’t like offline direct mail marketing where you can go down to the library and get a book called the “SRDS”, and then purchase targeted leads there. No.
Instead, buying email lists are a recipe for disaster. Make sure you’re building your list from the ground up. A list like this is the best way to get sales from your marketing efforts. Use “opt-in” list building, and ask people who attend your parties to sign up. If you do vendor craft shows have a giveaway to get people to sign up for your email list. You will save alot of time and money by doing so.
Take these 2 email marketing tips and use them in your business today. You can earn alot of sales from these tips, and you will be more efficient with your email marketing activities.