Have a Web Presence
No matter the size of your business or what you do, no company can afford not to have an active and visible presence online. Since the cost of developing and maintaining a website is so low, you simply must have one to serve as the face of your business. The vast majority of your customers and clients will turn to your website to find out more about you, before they make any other contact with your company. For this reason it is vital that you make a strong first impression with your website.
Be Active on Social Media
Now more than ever people are turning to the Internet to find solution especially on Facebook and Twitter . If you can be where those customers are looking, you will increase both awareness and sales. However, the number of social media vehicles seems to be multiplying daily. As a result, it m
Keep It Consistent
One of the oldest tenets of brand building is creating a brand that is consistent across both the messages you send to customers as well as the mediums through which you send them. The primary reason for this is awareness and recognize-ability. If someone receives a direct mail card from your company, they are much less likely to trash it if it looks like it comes from a reputable source, or a source they recognize. Keeping exposure to your brand consistent will make it more easily recognizable and will help avoid confusion.
Give Them What They Want
A great way to get buy-in from your customers is to actively provide value to them, not only through the products and services you provide, but through every interaction with your organization. Consider giving away free samples, or providing customers with free informational materials. Although it may seem silly to give something away for free, you can bet that it will pay off in the long run. It has been well-studied that giving something to someone makes them want to give something in return (aka sales!)