Etsy is an eCommerce site that specializes in helping artists of different fields, reach out to customers and sell their products. Etsy is not a setup and go kind of eCommerce store instead it requires you to put a lot of initial work to help your store rank better. This means generating traffic and optimizing your store so that Google and other search engines rank your store higher and in return increase your profits. By utilizing the following steps, you will slowly increase your ranking and drive more traffic to your store.
1. Optimize Your Etsy Store for Search Engines
Hover over your Etsy store name and you will see a link called "Info & Appearance". In here, fill out all the information asked, especially "shop title" section. Include keywords related to your store or the product your selling in all fields. Keep your character count under 160 for your store title otherwise Google and other search engines will cut out your description when displayed.
2. Blog about your Etsy crafts
Nothing gets indexed faster and is easier to use like a blog. Sign up for a free blog account either with Blogger or WordPress and blog away about your products. Remember to always post a link that points back to your Etsy store. This is a quick and easy way to get traffic and increase sales.
3. Tweet or Facebook your Etsy sales
If you don't have a twitter account, I would advise you to create one. This is another method of getting your followers to see what is new in your store and exactly what you're selling. If your twitter account doesn't have many followers, try using services such as "fiverr". Fiverr is a cool way of paying someone five bucks to almost do anything for you. Search for someone with many twitter followers and use their service to post a link to your site.
4. Write an Article about what you are selling on Etsy
Spend an hour or two creating a unique, well constructed article talking about your products and post it to high PR article sites such as Ezinearticles or Articlebase. When writing, remember to keep your article at a minimum 600 words otherwise it won't get accepted. Also add links at the end of your work pointing back to your Etsy store.
5. Create How too Videos and Upload to YouTube
Another easier way of getting massive traffic to your store, is by using your skills and creating how to videos. YouTube is a gateway to millions of visitors a day looking for something in line with their interests or needs. Use programs such as Camtasia to create your videos and directly upload them to YouTube or any other popular video media site. Again don't forget to add a link in your description.
6. Outsource Services
If you're not an internet guru like many people out there don't give up. You can always outsource your projects to professionals and get everything done at an affordable rate. I recommend using "Elance , which is amazingly cheap and all you do is submit your request and qualified professionals bid on your project and in the end, you chose who to reward the project. Benefit of this method, is that you can set your budget and bidders are forced to give you quotes within that budget range.
There is no particular order in completing these steps, instead try and focus on completing each one correctly. In the end, all I can tell you is that by following these steps, you have a great chance of seeing your website/store rank higher in the search engines plus drive massive amount of traffic directly to your store. Good luck.